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The Science behind Eco Floor Systems Franchise

Yes, that’s right, science. Our system model has been tried, tested and fine-tuned through over 20 years of serving the flooring industry. We know what works, and we know what’s best avoided.

Definition of system:
A set of instructions, followed a certain way, to achieve a specific goal.
Our system involves certain algorithms to maximize efficiency. It’s this high efficiency that achieves the goal you and I share: yielding a profitable business. With this basis, our successful system model has evolved into a scientific formula. To understand this formula, we must first understand the 80/20 rule.

Understanding the 80/20 Rule (or Power Law Pareto Principle)

In 1906, Italian economist Vilfredo Pareto created a mathematical formula to describe the unequal distribution of wealth in his country. Pareto observed that 20% of the people owned 80% of the nation's wealth.

Joseph Juran, a Romanian-American business theorist, stumbled on Pareto’s research work 40 years after it was published, and named the 80/20 rule Pareto’s Principle of Unequal Distribution.

Read the full Wiki page here: Pareto principle

The 80/20 rule maintains the theory that 80% percent of the output from a given situation or system is determined by 20% percent of the input.

Joseph Juran extended Pareto’s Principle in business situations to understand whether the rule could be applied to problems faced by businesses. He observed that in quality control departments, most production defects (roughly 80%) resulted from a small percentage of the causes of all defects (roughly 20%). This means that 80% of complaints made are from 20% of the services. Juran described this phenomenon as "the vital few and the trivial many."

Following the work of Pareto and Juran, the British NHS Institute for Innovation and Improvement (established to support the transformation of the British NHS, through innovation, improvement and the adoption of best practice) discovered that:

  • 80% of innovations come from 20% of the staff;
  • 80% of the decisions made in meetings come from 20% of the meeting time;
  • 80% of a company’s productivity comes from 20% of its staff.

That is to say, 80% of your success comes from 20% of your efforts.

Look closer and you soon discover that about 20% of your clients will produce about 80% of your income. In turn 20% of your income will come from 80% of your clients.

80/20 rule in the Flooring Industry

When I applied this 80/20 rule to my flooring company Austin Hardwood Flooring Inc., I analyzed that 20% of my clients were bringing in 80% of my income. I quickly realized that the big jobs were rare to obtain. Big jobs composed just 20% of my workload but made up roughly about 80% of my income.

Big jobs composed just 20% of my workload but made up roughly about 80% of my income.

Hardwood vs Carpet vs Tile

In comparing carpet, tile, and wood flooring (hardwood flooring, vinyl plank and laminate floors are all considered “wood flooring” here) I found that wood flooring jobs were 20% of the workload available. Yet complaints received against every $10,000 of wood flooring jobs made up only 20% of all customer complaints compared with every $10,000 from carpet or tile jobs making up 80% of all customer complaints.

Why? Because one will have to deal with a much larger customer base in order to make the same amount of money from carpet and tile installations, as they would for wood floor jobs only.

Ready to talk business? Call us at 512-554-1693 to sign up in your area. Financing is available.

Or read on. Next up: cost comparisons.

Here are the facts, let's compare.

According to HomeGuide.com:

Average carpet cost

National Average Cost $1,597
Minimum Cost $282
Average Range $880 to $2,315

Average tile cost

National Average Cost $1,672
Minimum Cost $300
Average Range $825 to $2,520

Wood flooring labor cost

National Average Cost $4,213
Minimum Cost $1200
Average Range $2,311 to $6,115

Wood floors wins the higher paying installation labor cost.

We mentioned that according to HomeGuide.com, the average cost to install hardwood flooring is $4,213 with most homeowners spending between $2,311 and $6,115.

This can potentially generate $120,172 to $317,980 per year in labor only if doing at least one average labor installation job per week.

...one would have to see about 80% more customers when installing carpet versus installing wood floors to make the same income

According to HomeGuide.com, the average carpet labor job is between $0.50-$1 per sq. ft. versus the average wood flooring at $3-$9 a sq. ft. That would mean one would have to see about 80% more customers when installing carpet versus installing wood floors per week to make the same income.


Science says the smaller the customer base, the fewer the customer complaints. One would rather have fewer people to deal with if for example one only did 4 wood flooring jobs a month on average versus 12-20 carpet jobs a month in order to generate the same income.

Labor cost to install tile vs wood flooring

According to HomeGuide.com related to flooring/wall tile cost, the average cost to install tile is $1,672 with most homeowners spending between $825 and $2,520. Whereas wood flooring labor costs average between $2,311 and $6,115.

Although tile labor is higher than wood floors with wall tile labor running between $7- $35 per sq. ft. compared to wood flooring at $3-$9 a sq. ft., most tile jobs are smaller in size than wood flooring jobs. Most tile jobs will be restrooms, entry ways, shower walls, backsplashes, laundry rooms, and kitchens. Some tile jobs may be larger, such as a whole house, or a shopping mall for example, but this type of tile work will be only about 20% of tile jobs.

Wood flooring is the answer.

No call backs on loose carpet restretches. No tile cracking due to concrete cracks. No grout discolorations. No loose tiles.

Wood floors do not become loose and require a “restretch” or cracked tiles replaced. Hollow spots can be injected with a special glue, (proper leveling prevents this).

Pound for pound, carpet jobs pay 80% less than wood flooring jobs. Tile jobs in general are 80% smaller in size per in comparison to wood flooring jobs. Don't get me wrong, tile jobs are good money and so are carpet jobs, but wood flooring is the 80% in the long run when it comes to efforts vs results.

Ready to talk business? Call us at 512-554-1693 to sign up in your area. Financing is available.

Or read on. Next up: cost comparisons.

Refinishing wood floors

In the Northern States where pier and beam floors get mostly 3⁄4” solid wood floors nailed down and finished, wood floors get to be refinished at a later time. This can build long-term residual potential income by clients calling you back for refinishing. The market for sanding and finishing wood floors is big.

Note: Click- together vinyl plank floors are becoming more and more popular. Easier to install, vinyl plank flooring installations are very profitable in labor.

Training is key for success

Our system is designed to provide superior service and website presence for you that will bring you qualified clients.

We provide training to show you all the special techniques and formats so you can be successful in proper speedy installations. This is training that you and all your installation staff can review over watching videos. These instructional videos will show anyone to be way ahead of any beginner rookie installer. This will teach and train your team to work in unison to a system designed to perform successful and speedy installations.

So what are the advantages to owning an Eco Floor Systems Franchise?

  • The Eco Floor Systems brand name
  • Franchise advertisement campaign strategies
  • 80% of a company’s productivity comes from 20% of its staff.

Internet advertising is the cornerstone to our market success. The Eco Floor System franchise advertisement campaign strategies have been perfected by years of trial and error. Marketing can make or break any business especially if not done the right way.

The Eco Floor Systems advertising strategies are proven to work in the maximum of the 20/80 rule. How? Let’s give you one example of this in providing you a snapshot of our ‘negative keyword’ list in one of our Google AdWords campaigns.

What is a ‘negative keyword’?

There are other strategic parameters involved for a successful Google AdWords campaign such as geological targeting, keyword ad grouping, analytics, and more. However one of the key factors is a powerful ‘negative keyword’ list. A ‘negative keyword’ prevents your ad from being triggered by that keyword (or phrase). Your ads aren’t shown to anyone who is searching for that keyword or phrase. This is also known as a negative match. Why is this strategy so important?

Here are 3 examples of common scenarios

Example 1

Let's say Bob, a flooring contractor who lives in Orlando, Florida, signs up for a Google Ad campaign. Bob will want his ad to show up for “hardwood flooring” in Orlando, Florida because that's where Bob lives.

A housewife in Orlando, Florida is Google searching for a good hardwood flooring cleaner and types in or ‘Ok Googles’ the phrase “hardwood flooring cleaner”.

Bob's Google Ad shows up on the first page and the housewife clicks on it. It will take a few moments before she realizes that Bob's website is about a wood flooring “installer” and NOT a wood flooring “cleaner”, so she presses the back button on her phone and continues to search. Bob is charged for that click between $3-$5 depending on the bid for that search term.

Bob then adds the word “cleaner” as a ‘negative keyword’ to the ad groups negative keyword list. Basically this negative keyword list option tells Google Ads not to show Bobs ad for any search containing the word term "cleaner".

What flooring installation contractor wants to show up for “wood floor cleaner” in any Google search? When someone clicks on Bob's website in the Google Ads, like it or not Google charges Bob for that click.

The only way to avoid showing up for a “wood floor cleaner” is to add the word “cleaner” on the negative keyword list.

Example 2

Another example would be: Mary who lives in Orlando, Florida is searching for a wood floor installer named Steve she has heard of, and even been referred to in the past, but Mary lost Steve's contact information.

Mary says “Ok Google, search for ‘Steve wood floor installer near me’”. Since Bob’s ad is programed to show up in Orlando, Florida as a wood floor contractor, Bob’s Google Ad will show up and Mary clicks on it.

But Mary only wants Steve, why? Because Steve is the wood floor installer that was referred to her. So likely she clicks the back button and continues her search.

Again, Bob gets charged for that click. There goes another $3-$5 down the drain for Bob. Although you may justify that perhaps by saying "Mary might take interest in Bob's company once she's on Bob’s wood flooring company’s website", the odds of that happening are slim and Bob’s money is more wisely spent on showing up for a search term like “wood floor company” or “hardwood floor estimate”.

In the beginning of any ad campaign there is a learning curve in which penalties are paid out to discovering what the proper negative keyword list is going to be. Situations like the following are very common.

Example 3

Let's say Fred who lives in Orlando, Florida is moving to Chicago, Illinois. Before Fred moves however, Fred wants to hire out a flooring company in Chicago to redo the floors of his new home in Chicago.

Fred Google searches “wood flooring Chicago”. At the time of search performance Fred, who is currently located in Orlando, Florida will see Bob’s Google Ad pop up on his phone. Fred then clicks on it without giving it a second thought, even though the ad said "Bob's Hardwood Flooring". Fred soon realizes that he clicked on Bob’s wood flooring website which is located in Orlando, Florida and not in Chicago, Illinois. And once again Fred kindly exits Bob's flooring website to continue his search for a flooring company located in Chicago, Illinois

Once more, Bob gets charged for that click. It won't take long before Bob’s ad campaign runs out of money.

Our English Dictionary

The good thing is that Bob soon realizes slowly that his ad campaign strategy needs to account for the fact that the English dictionary is full of words, names and expressions. Bob needs the 80/20 rule principle applied here. One can say that 80% of all searches will be false alarms and only 20% may bring in qualified visitors to Bob’s website.

Unless however, with a powerful negative keyword list Bob’s Google Ad campaign can now only strategically show up in Orlando, Florida for only the right searches. This increases the rate of return per click per visitor on Bob’s Google Ad campaign.

Examples of negative keywords

Below I have listed negative keyword examples actually found in the Eco Floor Systems negative keyword list. Although these can be adjusted, the baseline of the list will bring in qualified leads. There are thousands of negative keywords words, take a look at the first 3 letters of the alphabet “a”, “b”, and “c”:

aaliyah
aaron
abagail
abbey
abbie
abbigail
abby
abdullah

abel
aberdeen
abigail
abigale
abigayle
about
abraham
abram

abril
acacia
accessories
accolade
ace
acid
acrylic
act

ad
adam
adams
adan
addison
additives
adeline
aden

adhesive
adhesives
aditya
adolfo
adonis
adrian
adriana
adrianna



adriel
adrien
adrienne
adura
advice
advisory
africa
african
agencies
agency
agreement
agreements
agustin
ahmad
ahmed
aidan
aiden
aileen
aimee
ainsley
air
aisha
aiyana
ak
akron
al
alabama
alaina
alan
alana
alanna
alaska
alayna
albany
albero
albert
alberto
albuquerque
alden
alder
aldo
aleah
alec
alejandra

alejandro
alena
alessandra
alessandro
alex
alexa
alexander
alexandra
alexandrea
alexandria
alexandro
alexia
alexis
alexus
alexys
alexzander
alfonso
alfred
alfredo
algebra
ali
alia
alice
alicia
alijah
alina
alisa
alisha
alison
alissa
alivia
aliya
aliyah
aliza
alize
all
allan
allegheny
allen
allentown
allie
allison
allure
ally

allyson
allyssa
alma
alondra
alonso
alonzo
alpha
aluminum
alvaro
alvin
alysa
alyson
alyssa
am
amanda
amani
amara
amare
amari
amarion
amaya
amber
amelia
america
american
americana
amina
amir
amira
amiya
amsterdam
amy
amya
ana
anaheim
anahi
anastasia
anaya
anchorage
and
anderson
andre
andrea
andreas

andres
andrew
andy
andyrance
angel
angela
angeles
angelica
angelina
angelique
angelo
angie
angieslist
anika
anissa
anita
aniya
aniyah
anjali
ann
anna
annabel
annabella
annabelle
annalise
anne
annette
annie
annika
ansley
anthony
antique
antoine
anton
antonia
antonio
antony
antwan
anya
apache
apartment
apartments
apprentiship
april

aprinus
aqua
defence
aqua
defense
ar
arab
araceli
aracely
architecture
are
areli
arely
ari
aria
ariana
arianna
ariel
arielle
arizona
arjun
arkansas
arlene
arlington
armando
armani
armstrong
arnold
aron
arowana
arrow
arthur
article
articles
artisan
arturo
aryan
aryana
aryanna
asa
ash
ashanti
asher
ashlee



ashleigh
ashley
ashly
ashlyn
ashlynn
ashton
ashtyn
asia
aspen
assecories
association
associations
athena
athens
atlanta
atroguard
atx
aubree
aubrey
aubrie
auburn
audrey
august
augusta
augustus
aurora
austen
australia
australian
austria
austyn
autumn
ava
availability
ave
avery
avienda
awning
awnings
axel
ayana
ayanna
aydan
ayden

ayers
ayla
aylin
az
aztec
baby
backlinks
bailee
bailey
baltimore
bangalore
bangor
bank
barbara
barcelona
bargain
barkersfield
barn
barnaul
baroque
barrett
barry
base
baseboard
baseboards
basement
basenoards
basic
baskets
bath
baton
bay
baylee
bbw
beach
beam
bean
beatriz
beau
beech
belarus
belen
belgrade
bella

bellawood
bellevue
belt
ben
bench
bend
benefet
benefit
benito
benjamin
bennett
bennington
benny
berenice
berkshire
berlin
bernard
bernardo
berry
best
bethany
beware
bianca
billings
billy
biloxi
biltmore
birche
birmingham
bismarck
black
blaine
blaise
blake
blanca
blaster
blaze
bleach
block
blocks
blog
blogs
bloomington
blow

blue
bluffs
bo
board
boatright
bob
bobby
boen
boerke
boerky
boise
bolivia
bona
bonnie
book
books
boot
boothbay
bosnia
boston
bottle
bowling
box
bozeman
bpi
br111
brad
braden
bradley
brady
bradyn
braeden
braedon
braiden
branden
brandi
brandon
brands
brandy
braxton
brayan
brayden
braydon
brazilian

brazos
breana
breanna
bremen
brenda
brendan
brenden
brendon
brenna
brennan
brennen
brent
brenton
breslau
bret
brett
bria
brian
briana
brianna
brianne
brice
bridgeport
bridget
bridgette
brielle
briggs
brinkman
brionna
brisa
brisbane
britney
brittany
brittney
brock
brodie
brody
broken
bronson
brook
brooke
brookings
brooklyn
brooklynn



brooks
brothers
bruce
bruno
bryan
bryana
bryanna
bryant
bryce
brycen
brynn
bryson
btt
bucharest
buck
budapest
buff
buffalo
buffer
buffing
bulgaria
bulldog
bulletin
bulletins
bullnose
burlington
burly
burn
burnaby
burner
burnet
burnisher
burnside
bus
butcher
butler
butte
buy
byron
ca
cable
cabreuva
cad
cade

caden
cadence
cael
caiden
caitlin
caitlyn
caitlynn
calculator
cale
caleb
caleigh
cali
california
calista
callie
calvin
cam
cambridge
camden
cameron
camila
camilla
camille
camren
camron
camryn
can
canada
canadian
candace
candice
candy
canton
canvas
canyon
capistrano
capital
capito
capitocounte
rtop
car
cara
carb
care

career
careers
carina
carissa
carl
carla
carlee
carley
carli
carlie
carlo
carlos
carlton
carly
carmen
carol
carolina
caroline
carolyn
carpet
carpeting
carpets
carriage
carrie
carson
cart
carter
casandra
case
casey
cason
casper
cassandra
cassidy
cassie
castle
catalina
catherine
cayden
cayla
cd
cecelia
cecilia
cedar

cedric
ceiling
celeste
celia
celina
celine
cement
ceramic
certification
cesar
chad
chaim
chair
chalet
chance
chandler
chanel
channel
charity
charles
charleston
charlie
charlotte
chase
chasity
chateau
chattanooga
chaya
chaz
cheap
cheaper
cheapest
check
checker
checkered
chelsea
chelsey
chelyabinsk
chennai
cherry
chestnut
cheyanne
cheyenne
chicago

china
chip
chips
chisel
chloe
choice
choices
choose
chris
christa
christi
christian
christiana
christina
christine
christionson
christmas
christopher
christy
chuck
chyna
ciara
ciera
cierra
cillins
cincinnati
cindy
cist
cists
citlali
city
claire
clara
clare
clarence
clarissa
clark
clarke
clarksville
class
classes
claudia
clay
clayton



clean
cleaner
cleaners
cleaning
clearance
cleveland
click
clifford
clifton
climate
clinton
close
closeout
closeouts
club
clubs
co
cobalt
coby
cocoa
coconut
code
cody
colby
colchester
cole
coleman

colin
collar
collection
collections
colleen
college
colleges
collin
collins
cologne
colonial
color
colorado
coloring
colormagic
colors
colt
colten
colton
columbia
columbus
com
combe
coming
community
compliance
compressed

compressor
concepts
concord
concrete
condo
conference
conferences
connecticut
conner
connor
conor
conrad
cons
consultants
consulting
consumer
contract
cooper
copenhagen
cora
corbin
cord
cordell
coretec
corey
corinne
cornelius

coronados
corp
corpus
cortez
cory
cost
costco
costs
cotton
council
councils
counter
country
county
course
courses
court
courtney
cover
covington
cracks
craft
crafts
craig
craigslist
cranston
create

creating
creations
credit
creek
crested
cristal
cristian
cristina
cristobal
cristopher
croatia
cruces
cruz
crystal
ct
culburn
cullen
cumaru
curtis
curupay
cut
cutting
cynthia
cypress
cyrus
czech

The list goes on.....

As you can see, that’s 833 just for the first 3 letters of the English alphabet. For a flooring company it is far more profitable to show up for a misspelled “woid floor near me” than “wood floor condo near me”

Our system runs your ad thru thousands of negative keywords before showing up in the searches. This is a huge major advantage to your Eco Flooring Systems Franchise monthly advertising costs. Every dollar spent on Google Ads will be efficient and your odds of qualified leads converting increase exponentially.


Additional advantages of our flooring business model

NO storefront overhead required:

The freedom one gets when not having a central location or not needing one is priceless. Most franchise systems require some kind of storefront which adds to overheads and commitment to a certain place or location. Although you can have a storefront if desired, it's not necessary. Some people might have the resources already in place to open up a store front and that is ok to.

There are more flooring contractors than they are flooring stores. You do not need an office to install floors consistently. If you follow our system correctly, a storefront isn't necessary. As an installer most of your time will be spent out in the field transforming people’s homes or businesses.

Independence:

Being a self-starting flooring business owner, you can have all of the liberty to control your work capabilities. You are not supposed to answer anyone and to run after approvals. Being your own boss, you don’t have a common leg pulling environment around you. You will likewise get the opportunity to choose when you need to work and make your own work schedule. They say time is money. However time is more valuable than money. The ability to control your time schedule is freedom. Being truly independent means having this control over your time.


Formal training you can watch anytime

When I first started installing back in 1999, there were hardly any classes one could take. When I found one, it was some kind of weekend seminar with no way to go back and watch the training again. Today however technology is on our side, and our training videos are key. Hands-on is the very best experience one gets. However this is true only after you have the right instructions and follow a system. Once you learn our system, then hands-on experience will be like 80% more efficient versus only 20% without the proper guideline training. If you are building a house first you need a blueprint. The same applies with installation. We have a system that can enhance your installation abilities so that you can install a large volume fast and correctly. We provide proper training that will get you to par.

Ready to talk business? Call us at 512-554-1693 to sign up in your area. Financing is available.

Or read on. Next up: cost comparisons.